This feature is in our weekly Monday Morning Report newsletter, which showcases our highest-level members. Leaders You Should Know highlights community leaders who are making a notable impact in the Nashville region.
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Tell us about yourself.
David W. Bulger is a take-charge, broad-lens executive with deep roots in the restaurant and franchising industries. His successful career journey is underscored by high-impact accomplishments in operations, business development, and franchise development with top corporations such as The Walt Disney Company, Dunkin’, DQ, Subway, and Potbelly Sandwich Works.
David’s career spans 30+ years, driving breakthrough revenue and profit growth via best-in-class business process optimization, operations transformation, and ‘Walt Disney benchmark’ customer-service.
The hallmark of his success is his ability to consistently achieve quantifiable results in a business with complex ecosystems by linking opportunity with resources and actualizing strategic plans through tight execution—while considering the brand, the consumer, and stakeholders with diverse, and sometimes opposing, interest.
As the Director, Business Development for Subway Market Operations (SMO), David received a Company Award for Excellence in Innovation in 2021 for the work he did implementing and executing systems and process that were used to triage, transition, and assimilate over 13,000 restaurants from Business Development Agent to SMO Direct Support.
Driven by a belief that execution is the most critical part of a business agenda, David Bulger has become a well-known metrics-driven expert, who specializes in optimizing Franchisee/Franchisor value. His team implemented and executed tactics that consolidated 83 franchise networks in a 17 month period while at Subway.
Early-seeded industry ‘know-how’ can be traced back to his entrepreneurial experience on the front-lines of a fast-paced restaurant—Bulger’s Dockside Restaurant and Motel, O’Naturals, an all natural all the time – organic whenever possible Fast Casual Restaurant that received the Nation’s Restaurant New Hot Concept Award —and with the Walt Disney Company as a Guest Services Manager.
As a manager of teams, David has built world-class high-performance organizational cultures inspired by accountability, quality, and customer satisfaction. His relationship building skills have served instrumentally in the development of franchise owner businesses and wealth.
Tell us about your business/industry?
Potbelly Sandwich Works, officially known as Potbelly Corporation, is a beloved American fast-casual restaurant chain that specializes in warm, toasted sandwiches served with a side of charm. Founded in 1977 in Chicago, Illinois, Potbelly began as a quirky antique store called Hindsight, where the owner, Peter Hastings, used a potbelly stove to toast sandwiches for customers. That stove not only gave the brand its name but also its cozy, vintage-inspired identity.
Today, Potbelly has grown into a publicly traded company with over 445 locations across the United States. The brand is known for its inviting atmosphere, often featuring retro décor and, in some locations, live music from local artists. This blend of comfort and community has helped Potbelly carve out a niche in the competitive fast-casual dining space.
The menu is centered around made-to-order sandwiches, toasted to perfection on fresh bread sourced from Turano Baking Company, a longtime Chicago partner. Signature items include “A Wreck®,” a hearty combination of salami, roast beef, turkey, ham, and Swiss cheese, and the “Italian,” loaded with salami, pepperoni, capicola, and provolone. Other favorites range from the BLTA (bacon, lettuce, tomato, avocado) to Mama’s Meatball, Chicken Club, and vegetarian options like the Mediterranean and Veggie Melt.
Beyond sandwiches, Potbelly offers fresh salads, comforting soups like Chicken Noodle and Broccoli Cheddar, hand-spun milkshakes, smoothies, cookies, and chips. The brand’s emphasis on quality ingredients and customizable options makes it a go-to for both indulgent cravings and lighter fare.
Potbelly’s growth has been marked by strategic expansion, including drive-through locations.
Despite its expansion, Potbelly maintains a neighborhood feel, with each store designed to reflect the warmth and character of the original Lincoln Park location. Whether you’re grabbing a quick lunch or settling in for a casual meal, Potbelly Sandwich Works offers a satisfying experience that blends hearty food, friendly service, and a touch of nostalgia.
What should we know about you?
I grew up listening to country music at the breakfast table with my mother, where Loretta Lynn’s voice became part of my childhood soundtrack. That early love for storytelling through music grew into a lifelong appreciation for 90s country. Professionally, I’m a fierce advocate for my franchisees—committed to their success and always in their corner. I approach every business transaction with authenticity and transparency, believing that trust and integrity are non-negotiable. Whether it’s a deal or a conversation, what you see is what you get.
How did you get to your current position?
I earned my current role by starting in small business ownership, helping build a five-unit startup restaurant chain from the ground up. Wearing multiple hats—from operations and site selection to marketing and hiring—I gained firsthand insight into the challenges and triumphs of restaurant ownership. That experience, combined with leadership roles at major brands, positioned me to guide franchise candidates with empathy and expertise. I understand their journey because I’ve lived it, and I’m passionate about helping them make informed, confident decisions.
What do you like to do in your spare time outside of work? Where will we find you on the weekends?
In my spare time, you’ll almost always find me outdoors, on the course, or enjoying a quiet moment with a glass of red wine. I live in a golf community, which means I’m fortunate to have access to practice facilities just steps from my door. While many people start their mornings with a jog or a gym session, I prefer to begin my day with an hour of focused golf practice—whether it’s dialing in my short game or working through swing mechanics. It’s a peaceful, productive way to set the tone for the day, and it’s been especially meaningful as I work my way back to a single-digit handicap after undergoing a double hip replacement.
Golf has always been more than a hobby for me—it’s a passion, a discipline, and a source of personal challenge. The recovery process from surgery was humbling, but it also reignited my commitment to the game. I’ve approached my return with the same mindset I bring to business: consistent effort, strategic adjustments, and a long-term view. Weekends are often spent on the course, either playing a full round with friends or grinding through drills on the range. I enjoy the camaraderie of weekend tournaments and the quiet satisfaction of solo practice. There’s something about the rhythm of the game—the focus, the fresh air, the pursuit of improvement—that keeps me coming back.
When I’m not golfing, I’m likely exploring another passion: red wine. I’ve developed a deep appreciation for the complexity and nuance of wine, particularly bold reds like Cabernet Sauvignon, Syrah, and Malbec. Wine tastings are a favorite weekend activity, whether it’s visiting local vineyards, attending curated events, or hosting informal tastings with friends. I enjoy learning about the regions, the winemakers, and the stories behind each bottle. It’s a sensory experience that blends culture, craftsmanship, and conversation—perfect for unwinding after a long week.
I also value time spent with family and friends, whether it’s a casual dinner, a backyard barbecue, or a spontaneous road trip. Whether it’s walking the dog, catching a sunset, or just sitting on the patio with a good book and a glass of wine, I find balance in the simple moments.
Ultimately, my weekends reflect the things I care about most: health, connection, and personal growth. Whether I’m chasing birdies or savoring a vintage Bordeaux, I’m always looking for ways to enrich my life and stay grounded in what matters.
What value do you see in Chamber involvement?
A franchisor benefits from Chamber of Commerce involvement by gaining direct access to local business leaders, civic influencers, and potential franchisees. It strengthens brand visibility, fosters community trust, and opens doors to strategic partnerships. Chambers offer platforms for advocacy, networking, and showcasing leadership—aligning perfectly with a franchisor’s growth goals. Active participation also signals commitment to local prosperity, helping attract values-driven entrepreneurs and reinforcing the brand’s role as a community stakeholder.
What advice would you give your 25-year-old self?
If I could offer advice to my 25-year-old self, I’d start with this: have a destination in mind. You don’t need to know every step, but you do need clarity on where you want to end up. Without direction, it’s easy to get pulled into tangents that yield nothing—projects, roles, or relationships that don’t serve your long-term goals. Be intentional. Let every effort move you closer to that destination.
Don’t waste energy on things you can’t control. Markets shift, people disappoint, timing misfires. That’s life. Instead, focus on what keeps you moving forward—your mindset, your work ethic, your ability to adapt. That’s where your power lies.
Be careful not to burn bridges. The business world is smaller than it seems, and relationships are everything. Even when you’re frustrated, exit with grace. The person you part ways with today might be the one who opens a door for you tomorrow.
And if there’s one skill that will elevate every part of your life, it’s emotional intelligence. Learn to listen more than you speak. Understand your own triggers. Read the room. EQ will take you places IQ never could—it’s the difference between being good at your job and being someone people want to follow.
But here’s something I didn’t understand at 25: success means nothing without balance. Make time for family. Be present. Don’t let ambition crowd out connection. Some of your most important lessons won’t come from boardrooms—they’ll come from quiet moments with the people who know you best.
And learn to shut off. Completely. You don’t need to be “on” all the time. Down time isn’t laziness—it’s fuel. Whether it’s a weekend round of golf, a long walk, or just sitting with a glass of red wine and no agenda, give yourself permission to recharge. That space is where clarity lives.
So if I could sum it all up: know where you’re going, stay focused, protect your energy, nurture your relationships, and never forget to pause. Your future self will thank you.
How does your business support the Chamber’s mission of creating economic prosperity by facilitating community leadership?
Establishing 10–15 franchised restaurants in a local area can significantly advance a Chamber of Commerce’s mission to create prosperity through community leadership, especially when focusing on job creation and civic engagement. Franchised restaurants are more than places to eat—they are engines of economic development, training grounds for future leaders, and hubs of community connection.
Job Creation and Economic Impact
Each franchised restaurant typically employs 20–40 people, depending on size and service model. Multiply that across 10–15 locations, and you’re looking at hundreds of new jobs—from entry-level positions to management roles. These jobs provide income, skill development, and career pathways for local residents, including youth, veterans, and second-chance hires. Moreover, franchisees often source goods and services locally—contractors, food suppliers, marketing firms—creating a ripple effect that stimulates the broader economy.
Entrepreneurship and Leadership Development
Franchise ownership fosters entrepreneurship. Many franchisees are local residents who invest in their communities and take pride in their businesses. Their success stories inspire others to pursue business ownership, contributing to a culture of leadership and innovation. Chambers of Commerce can partner with these franchisees to offer workshops, mentorship programs, and networking events that cultivate the next generation of community leaders.
Community Involvement and Civic Engagement
Franchised restaurants often engage deeply with their neighborhoods. They sponsor youth sports teams, host fundraisers for schools and nonprofits, and participate in food drives and charity events. These activities build goodwill and strengthen the social fabric. When customers see a restaurant supporting local causes, they view it not just as a business, but as a community partner. This aligns perfectly with a Chamber’s goal of fostering civic-minded leadership and collaboration.
Chamber Collaboration and Visibility
Franchisees who join the Chamber of Commerce gain access to resources, advocacy, and promotional opportunities. In turn, their participation boosts the Chamber’s visibility and influence. Restaurants can host Chamber mixers, contribute to local initiatives, and serve as venues for leadership roundtables. Their presence helps the Chamber demonstrate tangible progress in economic development and community engagement.
Sustainable Prosperity
Unlike transient pop-ups or remote corporations, franchised restaurants tend to be stable, long-term investments. They bring consistent foot traffic, contribute to commercial revitalization, and anchor retail corridors. This stability supports the Chamber’s mission of sustainable prosperity—not just short-term gains, but enduring growth that benefits all stakeholders.
In essence, building 10–15 franchised restaurants isn’t just about expanding a brand—it’s about expanding opportunity. It’s a strategic move that aligns with the Chamber of Commerce’s core values: empowering people, strengthening communities, and fostering leadership. Through jobs, mentorship, and civic engagement, these restaurants become pillars of prosperity, helping the Chamber turn vision into reality.
What is the most rewarding part of your job? What is the best part of working in your field?
Working with franchisees in the restaurant industry can be deeply rewarding, both professionally and personally. At its core, franchising is a partnership—a dynamic relationship where both franchisor and franchisee contribute to a shared vision of growth, consistency, and customer satisfaction. This collaboration offers a unique blend of entrepreneurial spirit and structured support, making it one of the most fulfilling models in the food service world.
Empowering Entrepreneurs
One of the most gratifying aspects of working with franchisees is helping individuals realize their dream of business ownership. Franchisees often come from diverse backgrounds, bringing fresh energy and local insight to the brand. By providing them with a proven business model, training, and ongoing support, franchisors empower them to succeed. Watching a franchisee grow from a first-time operator to a multi-unit owner is a powerful testament to the impact of mentorship and shared success.
Local Connection, Global Vision
Franchisees are deeply embedded in their communities. They understand local tastes, hiring practices, and customer expectations. This local knowledge allows the brand to adapt and thrive in different markets while maintaining its core identity. Working with franchisees means tapping into this grassroots intelligence, which can lead to innovations in menu offerings, marketing strategies, and customer engagement.
Scalable Growth
From a business perspective, franchising enables rapid expansion without the need for massive capital investment from the franchisor. Franchisees invest their own resources, which not only fuels growth but also ensures they have “skin in the game.” This shared financial commitment often leads to higher levels of motivation and accountability. As a result, franchisors can scale their brand across regions and even countries, building a network of passionate operators who are invested in the brand’s success.
Collaborative Culture
The relationship between franchisor and franchisee is built on trust, communication, and mutual respect. Successful systems foster a collaborative culture where feedback flows both ways. Franchisees often contribute valuable insights that help improve operations, marketing, and customer service. This ongoing dialogue strengthens the brand and creates a sense of community across the franchise network.
Shared Wins
Perhaps the most rewarding element is the shared celebration of success. When a franchisee hits a sales milestone, opens a new location, or earns local recognition, it reflects positively on the entire brand. These victories are not just financial—they’re emotional. They represent hard work, resilience, and the power of partnership.
In short, working with franchisees in the restaurant industry is more than a business strategy—it’s a journey of shared ambition, growth, and impact. It’s about building something bigger than yourself, one sandwich, one storefront, one entrepreneur at a time.