Family-owned companies are a cornerstone of the U.S. economy and an important part
of the Nashville business community. PwC has released the U.S. findings from its
2025 Family Business Survey, offering new insights into how family enterprises are
navigating growth, leadership transitions, and emerging technologies.

The survey highlights both the strengths and evolving priorities of family-run companies.
In the U.S., 93% of family businesses say they have a clearly articulated purpose,
underscoring the strong connection between long-term family stewardship and business
strategy. At the same time, many leaders are balancing tradition with transformation as
they respond to economic volatility, talent challenges, and accelerating technological
change.

Technology is emerging as a key opportunity. About 65% of U.S. family businesses
view artificial intelligence and generative AI as significant opportunities for growth, while
many are also exploring digital transformation to improve operations and
competitiveness.

For Nashville, home to a vibrant mix of multi-generational businesses across
healthcare, manufacturing, logistics, hospitality, and professional services, the findings
reinforce several trends local leaders are already seeing. Family businesses remain
deeply rooted in their communities and are often able to make decisions quickly, but
they also face critical questions around succession planning, governance, and
preparing the next generation of leadership. In fact, 44% of U.S. family businesses cite
succession planning as a key challenge, highlighting the importance of early planning to
preserve both legacy and growth.

The survey also shows that family businesses continue to invest in expansion and
innovation, with many prioritizing core business growth and leadership development as
they plan for the future.

PwC’s Global Private Leader, Jonathan Flack, is also based in Nashville, bringing a
local perspective to a global conversation about the future of family enterprises. His
work with family businesses across industries helps organizations navigate complex
transitions, from generational leadership changes to technology adoption, while
preserving the values and legacy that make these companies unique.

The full U.S. Family Business Survey offers practical insights for leaders looking to
strengthen governance, embrace innovation, and position their organizations for longterm success.

Learn more and explore the findings from PwC’s 2025 U.S. Family Business Survey.