Email Marketing Strategist
Are you an independent contractor or individual looking for freelance work with experience in creating and executing email marketing campaigns? Are you self-directed and able to work collaboratively with others to meet client expectations?
Green Apple Strategy, a marketing and communications agency headquartered in Nashville, Tennessee, is looking to add a part-time Email Marketing Strategist to The Orchard, our team of freelance specialists. This position is currently set for 15-25 hours per week.
POSITION SUMMARY
As a part-time Orchard Member, the Email Marketing Strategist will collaborate with the Content Marketing team to develop and execute email marketing strategies and campaigns for all client accounts.
RESPONSIBILITIES
- Lead all email marketing strategy development for all clients
- Oversee email marketing reports and audits
- Work closely with the Green Apple team, as well as team members in the Orchard, to conceptualize, design and implement effective email marketing campaigns
- Monitor trends and changes in the marketplace and update the Green Apple team members with best practices and idea sharing
- Create and monitor email marketing campaigns for all clients
- Ensure designs and layouts of email are optimized, user-friendly and mobile-friendly
- Create and manage automated email journeys for clients
- Coordinate and send test emails for approval before being deployed, and utilize A/B testing when necessary
- Update and segment client email lists
- Track and analyze campaign results
- Communicate and collaborate with the Green Apple team on any updates, questions, or issues that might impact client work
SUPERVISORY RESPONSIBILITIES
None at this time. But this position will work closely with numerous team members.