Gena is a top-producing salesperson, recruiter, certified trainer, and keynote speaker, with more than 15 years of experience. She has unofficially tagged herself the “Adventurepreneur.” Gena loves living the unexpected and doesn’t shy away from challenges. Her motto is to be “loving living life.” She views work as not the mere means to an end but rather the commitment to doing what you love, which is contagious in all everything she does, including her magnetic keynotes.

As an elite sales coach, Gena has worked with hundreds of clients from various industries. A master of lead generation and prospecting, Gena serves her clients as a powerful resource in honing these skills to increase their sales and crush their goals. She ignites salespeople, managers, executives, and teams to commit to the value of a schedule and good habits to achieve success.

The core of Gena’s convictions were formed during her successful years as a salesperson and corporate recruiter with Southwestern Advantage. Gena was integral in the development of 15 new markets for the company over a period of eight years while also consistently ranking in the Top 5% of salespeople in the company.

Gena firmly believes it is possible to have your cake and eat it too, and that “success in one area doesn’t mean martyrdom in another.” Whether speaking or coaching, her life’s passion is helping people achieve a healthy balance of time and enjoying the fruits of their labor.